Axiom Art Camp
Brand Identity, Social Media, Merchandise
Overview
For Axiom Art Camp, I created a bright and playful visual identity that captures the camp’s creative and faith-filled spirit. The project included a logo, social media graphics (Instagram posts and stories), an art camp flyer, stickers, and branded merchandise such as a t-shirt and tote bag.
Problem
One of my main challenges was designing a logo and visual assets that would be appealing and fun to children, but also feel trustworthy and meaningful for parents.
Solution
To solve this, I used a simple design approach for the logo, ensuring the art brush element was easily understood while keeping the typography playful and inviting. I incorporated bright, approachable colors and fun graphic elements across the social media posts, flyer, and merchandise to maintain a cohesive, kid-friendly aesthetic. For the flyer, I utilized clean layouts with clear messaging making information easy to find for parents and made sure to add a touch of color to appeal to the kids.
