Grind & Flow
Brand Identity, Merchandise, Social Media
Overview
Grind & Flow is a hybrid coffee shop and co-working space designed to support productivity, creativity, and community. This space is built for freelancers, students, and remote workers looking for an environment that energizes their workflow and inspires their creativity.
The Problem
Many co-working spaces have too much of that corporate feel resulting in the space feeling cold and uninviting, while traditional coffee shops often lack the structure and tools needed for focused work. The challenge was to design a brand that merges the productivity-driven atmosphere of a work environment with the warmth, comfort, and creativity of a coffee shop, without sacrificing either.
The Solution
I created a visual identity that captures the duality of Grind and Flow. First, in the logotype I featured a curl in the letter G, representing motion, visually showing the idea of entering a flow state. Meanwhile, the espresso bean embedded within the O conveys the brands coffee shop roots. Motivational quotes are used throughout: on coffee cups, stamp cards, and social media, to inspire customers and remind them of the brands goal.
