Blissful Blooms
Brand Identity, Packaging, Merchandise
Overview
Blissful Blooms is a woman-owned floral and event design studio that specializes in creating personalized, joyful experiences for weddings, corporate events, and social gatherings. The goal of this rebrand was to craft a visual identity that better reflects the studio’s creativity, warmth, and attention to detail, while maintaining the elegance their clientele expects. The deliverables included a full brand identity system — primary logo, stacked logo, and logo mark — along with custom pattern design, flower wrap packaging, a thank you card, flower care card, and loyalty card.
Problem
The studio’s previous branding was too minimal and muted causing it to misrepresent the brands mission of providing vibrant, personalized, and joyful floral experiences. While a simple, all caps, sans serif font can look clean, it didn’t communicate the studio’s joyful spirit or leave a lasting impression.
Solution
By introducing a brighter, more colorful identity, the new branding balances elegance with playfulness, reflecting the joy that Blissful Blooms brings to its clients and events. The bold yet refined serif font adds a sense of elegance and confidence to the brand, while the soft colors and incorporated flower keep it approachable and warm. A flower stem grows from the “B” in Blooms which symbolizes growth and connection, reflecting the relationships the studio builds with its clients and the personal milestones they help bring to life. Custom-designed touch points like a thank you, flower care, and loyalty card elevate the client experience and reflect the care that goes into every detail. This updated brand identity not only feels more aligned with the studio’s work, it brings the brand to life.
